Browsing by Author "Valiente Cuchipe, Daniel Salomon"

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    Procedimientos del diseño computarizado de imagenes corporativas para el desarrollo comercial
    (Ecuador : Latacunga : Universidad Técnica de Cotopaxi (UTC), 2013-01) Gavilanes Ugsha, Johoy Dalton; Valiente Cuchipe, Daniel Salomon; Mendoza Pérez, Melquiades
    The thesis addresses the production of the corporate image for the Rancho Ganado Agricultural Hacienda of the La Maná canton in the Cotopaxi province of Ecuador, based on the creation of a digital graphic design, based on the insufficiencies that are manifested in relation to the identity of the hacienda as an important factor for commercial development. This graphic design is based on the theoretical and practical considerations of computerized graphic design and computer-assisted corporate identity image. The thesis presents the procedures that must be taken into account to create digital graphic design with the intention of obtaining the corporate identity image as graphics, through graphic elements that denote and connote the property. The research assumes assumptions of quantitative and qualitative research, privileging the latter. Among the theoretical methods used are: analysis and synthesis, the dialectical hermeneutic method, and modeling. Among the empirical ones: observation, survey, interview, as well as the criterion technique of specialists and users, evaluating the acceptance by users of the corporate identity image as favorable, which has an impact on commercial development.