Browsing by Author "Quintana Martínez, Onexy"

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    Diseño de un catálogo de promoción para los licores de la unidad empresarial de base "Fábrica de Vinos El Valle"
    (Ecuador : Latacunga : Universidad Técnica de Cotopaxi (UTC), 2010) Benavides Galeas, José Vicente; Quintana Martínez, Onexy
    The present research shows the design of promotional catalogue for the liquors to the business unit of the base "the Valley Wines Factory". The purpose of this work was that the unit has a better promotion of its products. In other words, the commercialization will be more effective. This investigation was realized to know if the unit count with the promotional catalogue. Also, to know the percentage was or no feasible the elaboration of the mentioned catalogue, applying a survey and having as universe of this investigation the company people where different samplings were obtained. It was considerate the parameters and techniques required for it. The research consisted of two chapters which were exposed in general and consecutive way to get the mentioned objectives. The first chapter had the graphic design with some definitions, the general elements about the catalogues, the promotional catalogues; labels for the companies, the methodology used it, the relation that exists between corporative identity, graphic design and the elaboration of the promotional catalogue in Cuba. The second chapter referred the characterization of the unit with its current situation, and the diagnostic of the organization through surveys. Finally this proposal contains all process and the methodology used.
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    Diseño de un Manual de Identidad Corporativa para la Unidad Empresarial de Base Fábrica de Vinos el Valle.
    (LATACUNGA / UTC / 2010, 2010) Quinatoa Tello, Tania Gabriela; Quintana Martínez, Onexy
    El trabajo de investigación presentado a continuación se propone la elaboración de un Manual de Identidad Corporativa de la Unidad Empresarial de Base Fábrica de Vinos el Valle, el propósito es que la unidad cuente con una buena identidad corporativa. Se realizo estudios para saber si la unidad necesita o no un manual, además, se ha adoptado como universo de estudio al público interno de la empresa, universo del cual se han obtenido diferentes muestras y aplicado los parámetros y técnicas requeridas en la investigación. En busca del cumplimiento de los objetivos trazados, se ha dividido la presentación de resultados en dos capítulos, los cuales serán abordados de manera general y consecutiva. El primer capítulo abarca lo que es el diseño gráfico sus antecedentes y estado actual, la imagen corporativa su definición, importancia y como está en la actualidad, la definición de lo que es un Manual de Identidad Corporativa, su importancia, la metodología que se utilizó y la situación actual de la elaboración de los manuales en Cuba. El segundo capítulo, corresponde a la caracterización de la unidad en su fase de perfeccionamiento, el diagnostico de la organización y por último la propuesta del Manual de Identidad Corporativa, que contiene toda la metodología utilizada.
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    Propuesta del diseño editorial de un libro para la unidad empresarial de base fábrica Ron"El Valle"
    (Ecuador : Latacunga : Universidad Técnica de Cotopaxi (UTC), 2010) Analuisa Quinatoa, Cristian Miguel; Porraspita, Deysi Alfonso; Quintana Martínez, Onexy
    The present work conceives a proposal of an editorial design of a book for the Business Unit of Rum "El Valle" Base Factory of the province of Pinar del Rio, Cuba, which was able to satisfy a latent need from a visual perspective in a fast and effective form to future customer distinguishing from other companies. To carry out this research, direct observation and survey were applied, which permitted the recompilation of some information about the characteristics of the unit. The leaders expectations of the (UEB) facilitated the research performance as for the administration of the editorial proposal design; giving a valid alternative to revitalize and locate at the time. The work has two chapters distributed in a general way, where basic concepts are introduced as graphic design, cooperative identity and editorial design, each one with its special features. In addition to that, it is shown in chapter 2, the analysis and selection of the applied methodology. Finally, It is introduced the proposal of an editorial design of a book for the Business Unit of Rum "El Valle" Base Factory elaborated before giving out the final considerations and showing the annexes.